We are journalists, scientists, marketers, business leaders, and citizens. Just as fall was about to start in America one of us heard, for the umpteenth time, that if everyone would just wear a mask for 60 days, we could immediately get back to work and end the pandemic, saving hundreds of thousands of lives in the process. (That may be an overstatement, obviously, but only by a little.)
Obviously, we weren’t the first people to have the thought, in fact, #maskup is already a message being widely shared on social media. The MaskUp Project is conceived to help the movement by providing and clarifying the key information, by spreading the message far and wide, and by getting people the tools and resources they need to MaskUp.
The Project has started as a collaboration between Nautilus magazine and the Daily Dot. But we hope you’ll join us as well. Masking up requires all of us to join hands in a common cause. You can be as much a part of it as anyone else.