In 1931, Louis opened his first mattress store. Then called Bedding Discount Centers, the mattress retailer occupied the corner of Flatbush Avenue in Brooklyn, New York. Louis taught his son Harry all about the mattress trade. The early days of tying knots of fabric and stitching them together inspired in Harry an obsession of improving people’s lives with a comfortable night’s sleep. Harry worked hard, and dreamed of comfort yet to be discovered.